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AVATAR Once Again Captures The Box Office | cinema, verytasty.
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AVATAR Once Again Captures The Box Office

by Roy January 18, 2010 at 2:02 am Comments

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In addition to picking up a couple Golden Globes in the Best Director and Best Picture – Drama categories, Avatar earned another $41.3 million and took the top spot at the box office for the fifth weekend in a row.

The picture dipped only 18% to bring its domestic total to $491.8 million, while its worldwide box office reached a staggering $1.6 billion, putting it in position to surpass Titanic as the highest grossing film of all time over the next couple of weeks. At this rate, breaking the $2 billion mark isn’t entirely out of the question either.

Meanwhile, there was plenty to go around over the MLK holiday weekend, with The Book of Eli coming in 2nd with a strong $31.6 million start. That’s Denzel Washington’s second best opening weekend ever, behind only 2007’s American Gangster. Peter Jackson’s The Lovely Bones also expanded wide to a surprisingly decent $17 million weekend, good enough for 3rd place (though not nearly good enough to begin earning back its $100 million budget). Alvin and the Chipmunks: The Squeakquel moved past Sherlock Holmes into 4th place, earning $11.5 million, while the picture starring Golden Globe-winning Robert Downey, Jr. came in 5th with $9.8 million. New release The Spy Next Door opened flatly to a 6th place debut, pulling in $9.7 million and (hopefully) urging Jackie Chan to consider some better fare.

In the specialty market, The Last Station opened in limited release. The Leo Tolstoy biopic starring Christopher Plummer, Helen Mirren, James McAvoy, and Paul Giamatti bowed strongly with $81,700 in 3 venues, or a $27,233 per-theater average.

Next week, three new releases will join a market already crowded with strong holiday holdovers. Joining the fray will be the Brendan Fraser-Harrison Ford medical (melo?)drama Extraordinary Measures, Paul Bettany’s supernatural action-thriller Legion, and Dwayne “The Rock” Johnson’s family comedy(?) The Tooth Fairy. Of the three, The Tooth Fairy might actually have the best shot to finish in front. Legion and Extraordinary Measures don’t have quite as broad an appeal, and I expect them to finish in 2nd and 3rd, respectively. I’d do some more research on the different buzz the films have been getting, but I ALREADY WORK AROUND THE CLOCK! The record stands at 4 for 6.

Check out the top 12 below, or head on over to Box Office Mojo for the full weekend chart:

New releases highlighted in yellow

TW LW Title (click to view) Studio Weekend Gross % Change Theater Count / Change Average Total Gross Budget* Week #
1 1 Avatar Fox $41,300,000 -17.9% 3,285 -137 $12,572 $491,767,000 - 5
2 N The Book of Eli WB $31,615,000 - 3,111 - $10,162 $31,615,000 $80 1
3 - The Lovely Bones P/DW $17,060,000 +44,129.0% 2,563 +2,560 $6,656 $17,527,000 $100 6
4 3 Alvin and the Chipmunks: The Squeakquel Fox $11,500,000 -30.6% 3,296 -345 $3,489 $192,592,000 $75 4
5 2 Sherlock Holmes WB $9,825,000 -40.8% 3,173 -453 $3,096 $180,018,000 $90 4
6 N The Spy Next Door LGF $9,700,000 - 2,924 - $3,317 $9,700,000 - 1
7 5 It’s Complicated Uni. $7,672,000 -30.3% 2,670 -285 $2,873 $88,224,000 $85 4
8 6 Leap Year Uni. $5,828,000 -36.7% 2,512 +1 $2,320 $17,529,000 $19 2
9 7 The Blind Side WB $5,565,000 -26.1% 2,408 -472 $2,311 $226,774,000 $29 9
10 8 Up in the Air Par. $5,460,000 -23.7% 2,107 -111 $2,591 $62,833,000 $25 7
11 4 Daybreakers LGF $5,000,000 -67.0% 2,523 - $1,982 $24,188,000 $20 2
12 9 Youth in Revolt W/Dim. $2,822,000 -59.0% 1,873 - $1,507 $11,961,000 $18 2
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