what's tasty and new in show business. [beta]
A new trailer for Universal’s The Wolfman has hit, and I feel like it actually sells the movie better than the initial one we saw back in August.
And just how does it accomplish that, you ask? Well, by showing less, actually. The first trailer had a very straightforward approach, introducing us first to the characters, then the plot, and basically walking us through to the middle of the second act. By all accounts, the trailer seemed to be selling a very traditional, albeit gorgeous-looking, gothic monster tale. Here’s where the second trailer gets it right. It’s technically more of a teaser, and it hooks us by doing just that – it teases us. It doesn’t try to tell us too much, merely giving us glimpses of a shadow and fog-ballasted world, populated by a cadre of brooding, menacing characters. It sells a mood, and it sells it well.
We’re given lots of new footage, and once again, the transformation scenes look amazing. The action is also turned up a bit, hinting at more rabid destruction than the original trailer. Anthony Hopkins is straight-up terrifying, concealing an insidious threat with every line he utters. Mix it all together with a more modern, tempo-driven soundtrack, and you’ve got a pretty piece of marketing that I think will get a lot more people excited for this movie.
Check out the trailer after the jump. Read»
Lots and lots of videos for your eyeballs to feast on! Read»
Check out Universal’s 2009 preview, which includes Public Enemies, Fast & Furious, and The Wolf Man.
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