I think there’s a good movie here. I really do. But these trailers aren’t doing the film any favors.
Another trailer has been released for The Road, and again it seems to be marketing a different movie than what The Road really is. I get it — it’s a bleak story with a very sparse plot. Its strengths are in the characters and that isn’t an easy thing to sell. But these trailers seem befuddled by the footage, unsure of whether they want to sell a post-apocalyptic movie, a thriller, or a soaring story of hope. The Road has bits of all of that, but what made those aspects of the story so powerful were how understated and delicately they were treated. Why not make the trailer the same way? Why try to slap us over the head with these empty cries of DESTRUCTION and DANGER and HOLDING OUT FOR HOPE?
Ugh. If there is a good movie here, I feel terrible for it, because these trailers aren’t going to get anyone who didn’t already like the book interested. It’s got a great cast (although they appear to be over-selling Charlize Theron’s involvement still), and great source material. Now if only it had a great trailer… Watch a bad one after the jump, or in HD at Yahoo!
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As was rumored before, The Road’s Kodi Smit-McPhee has indeed landed the lead role of 12-year old Owen (formerly Oskar). And as has been speculated, (500) Days of Summer and Kick-Ass’s Chloe Moretz will be playing vampire Abby (formerly Eli). Now joining the two young actors is none other than Burn After Reading and The Visitor’s Richard Jenkins, taking on the character that was previously named Hakan. The film is being “fast tracked” and is scheduled to begin shooting in New Mexico in November.
I was uncertain about how Matt Reeves could come out of this looking good, considering he has some daunting footsteps to follow in the wake of Alfredson’s version. I enjoyed Cloverfield, but I didn’t love it so much that I was ready to be sold on this remake with Reeves’ involvement alone. However, he’s making a strong case for himself now with his casting choices here. Read»